Eric and friends

Six Years and More Passionate Than Ever-Founder of Vallarta Eats Tells His Story

Eric Wichner in his office surrounded by papers.

I’d just turned forty and was in the midst of a mid-life crisis. Feeling very burnt-out from my years as a fundraiser for non-profits in Philadelphia, and ready to cut the cord with my Jewish mother (it only took me 40 years!). I was tossing around the idea of moving to Mexico.

Eric Wichner on the Beach in Mexico

Being an East Coaster, I’d spent a lot of time in Isla Mujeres, and thought I might go there. But, after taking a tour around central Mexico, hunting for Spanish schools, I fell in love with Guanajuato.

Eric Wichner on a hillside in Peru

My plan was to stay in Guanajuato and study Spanish. Until the ocean started calling again… I’d heard good things about Puerto Vallarta, and decided to take a trip to see what everyone was talking about, and really adored it here. So I packed-up everything, said “Adios” to family and friends, and made the big move.

I still had some ties to the U.S. professionally, working as a teacher and consultant, mentoring other non-profit professionals, but really felt at a crossroads. Luckily, at this point, I went on a short excursion to Mexico City, and just happened to go out on a city food tour. About half way through the tour I had an epiphany and realized that this was exactly what I was meant to do: To feed people! That’s when I came back to Vallarta and set up Vallarta Eats Food Tours. Within a short period of time I’d hired three tour guides, and to date, we’ve had over 14,000 people tour with us. None of this would have been possible without the talents of our recently departed and beloved Jae Palsce’.

It’s been an amazing adventure. I could not be more proud and passionate about what we do.

Many thanks to all of our guests, guides and friends for six extraordinary years packed with amazing memories.

Visit us soon. Take a food tour. Learn about local culture. And remember to Come Hungry!

Vallarta Eats Food Tours